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A supportive, strategy-focused community for business owners who want ongoing guidance, accountability, and clarity as they build and apply real-world marketing skills.

  • Cute Tops, Bad Press, and Ethical Chaos: What Shein’s Fast Fashion Failures Reveal About Consumer Trust

    Cute Tops, Bad Press, and Ethical Chaos: What Shein’s Fast Fashion Failures Reveal About Consumer Trust

    June 8, 2025
  • How Liquid Death’s Bold Branding Strategy Murdered the Competition

    How Liquid Death’s Bold Branding Strategy Murdered the Competition

    May 17, 2025
  • Boost Brand Equity with Targeted 4Ps Strategies: Insights from Olipop, Glossier, and Apple

    Boost Brand Equity with Targeted 4Ps Strategies: Insights from Olipop, Glossier, and Apple

    May 13, 2025
  • Why Praising the Competition Might Be Your Brand’s Smartest Move

    Why Praising the Competition Might Be Your Brand’s Smartest Move

    April 5, 2025
  • How DSW’s Smart Market Segmentation Keeps Customers Hooked (And How You Can Do the Same)

    How DSW’s Smart Market Segmentation Keeps Customers Hooked (And How You Can Do the Same)

    March 15, 2025
  • The Value of Ethical SEO Practices

    The Value of Ethical SEO Practices

    February 8, 2025
  • Paid vs. Organic Strategies: What’s Best for Your Digital Marketing?

    Paid vs. Organic Strategies: What’s Best for Your Digital Marketing?

    January 21, 2025
  • The Future of Digital Advertising: Two Game-Changing Innovations You Can’t Ignore

    The Future of Digital Advertising: Two Game-Changing Innovations You Can’t Ignore

    December 7, 2024
  • Boost Your Brand: Unleash the Power of Pinterest for Unmatched Business Growth

    Boost Your Brand: Unleash the Power of Pinterest for Unmatched Business Growth

    September 26, 2024
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Bonnie Conrad | Second You

Strategic marketing support for business owners who want clarity, not chaos.

Helping you understand the why behind your marketing — so every effort has a purpose.

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